
Mandarin Oriental Muscat
Character was retained by IZZ International, the private family office of His Majesty Sultan Haitham bin Tarik Al Said, to optimize a prime 8-acre Shatti Al Qurum beachfront property in Muscat as a 257-key luxury hotel and serviced-residence destination. Character's repositioning strategy was independently validated by HVS, supporting a substantially enhanced divestment strategy and exit value. The project was subsequently acquired and implemented by an Abu Dhabi investment fund. The completed Mandarin Oriental Muscat mirrored Character's original development master plan.







